Workshop: Circular Economy Business

Want to develop your circular economy business?

Consumers can – through their choices – support or hamper the successful transition to a circular economy. Therefore, knowing your customers is a key to grow your circular economy business.

The workshop will help you to gain better understanding of your potential customers. In the workshop we use Innovation Empathy method developed by professor Päivi Eriksson and University Researcher Tero Montonen from the University of Eastern Finland. Innovation empathy as a tool for new products, services and processes means understanding the customer and utilizes empathy to solve customer problems. It also systematizes the early phase of innovation process and business development.

The link to the Handbook of Innovation Empathy:


This workshop is linked to CICAT2025-project financed by the Strategic Research Council of the Academy of Finland. CICAT2025 aims to facilitate the transition from linear to circular economy. The project supports Finland’s strategic objective to become a global leader in circular economy by 2025. The project will work to identify measures hampering and supporting circular economy and search solutions for companies and regulators to support the transition to a circular economy.


Sign up for the workshop now! >>


Workshop organizers:

Professor Hanna Lehtimäki

University Researcher Kaisa Henttonen

Postdoctoral Researcher Ville-Veikko Piispanen

 – University of Eastern Finland, Business School